The Kenya Tourism Board announced the implementation of a recovery plan aimed at improving the image of the destination, targeting its main source markets.
This announcement came after the double bombing that took place in Nairobi on May 16th. Reportedly leaving at least 10 dead and over 70 injured.
The government has announced several emergency measures:
- As of May 29, 2014, flight tickets sold by tourism professionals will be exempt from the VAT tax.
- The tax raise on entrance fees for “Premium” parks, that was put in place on June 2013 and leading to higher prices in the summer, has been reduced: parks, for which entrance fees were $90 have dropped to $80 for visitors. This decrease applies to the following parks: Amboseli Park, Park Nakuru.
- To encourage flights to Mombasa or Malindi, Kenya's government has reduced the airport taxes (landing fees) by 40% for the Mombasa International Airport and 10% for the Malindi airport.
- The Kenyan government has also allocated special funds to adapt the landing strips of the Malindi airport to fit international standards, in order to allow larger capacity airplanes to land directly to Malindi on the north coast of Kenya.
A parallel online campaign will be launched on several targeted markets including France.
This announcement came after the double bombing that took place in Nairobi on May 16th. Reportedly leaving at least 10 dead and over 70 injured.
The government has announced several emergency measures:
- As of May 29, 2014, flight tickets sold by tourism professionals will be exempt from the VAT tax.
- The tax raise on entrance fees for “Premium” parks, that was put in place on June 2013 and leading to higher prices in the summer, has been reduced: parks, for which entrance fees were $90 have dropped to $80 for visitors. This decrease applies to the following parks: Amboseli Park, Park Nakuru.
- To encourage flights to Mombasa or Malindi, Kenya's government has reduced the airport taxes (landing fees) by 40% for the Mombasa International Airport and 10% for the Malindi airport.
- The Kenyan government has also allocated special funds to adapt the landing strips of the Malindi airport to fit international standards, in order to allow larger capacity airplanes to land directly to Malindi on the north coast of Kenya.
A parallel online campaign will be launched on several targeted markets including France.
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