The Travel Tech Show Debut at WTM leads to £105m in deals

Independent research among World Travel Market’s exhibitors shows The Travel Tech Show at WTM will generate an impressive total of £105m, either through contracts signed at the event or from negotiations with WTM Buyers’ Club members, which will lead to deals signed before WTM 2014.

And the signs are looking positive for 2014, as the second The Travel Tech Show at WTM will be 20% bigger than the first, seeing it consolidate its position as the largest dedicated travel technology event in the UK.

Several existing exhibitors have already re-signed for 2014 including TripAdvisor, CodeGen, Illusions Online, Pegasus Solutions, Comtec, Open Destinations, TravelSim, ISO Travel Solutions and Vibe Software.

Overall, WTM 2013 will generate a massive £2.2bn of deals – up by 19% on 2012 – thanks in part to the increased focus on travel technology.

Amadeus, Comtec, Pegasus and Dolphin Dynamics were some of the familiar technology firms exhibiting last November, alongside newcomers such as Silverpop, reputation.com and Venere.

More than 7,000 visitors at WTM were interested in buying travel tech products, and more than 10,000 of WTM’s visitors also experienced The Travel Tech Show at WTM – more than a third of the total number of visitor delegates.

The Travel Tech Show at WTM’s events programme was also very successful, with 8,101 attendees – a massive 88% increase on 2012 – making it the most popular sector of events at WTM 2013.

The programme covered social media, mobile, blogging and technology, and generated almost half of the total 16,290 attendance of the WTM 2013 events programme.